Speaker programme for SIPA UK Online Publishing and Marketing Summit 2009

November 4, 2009

The full programme for the 2009  SIPA UK online publishing and marketing summit which kicks off on Monday is now available here. Tickets are still available too.

Here’s a list of some of the speakers:

@louisewhite

@davidcushman

@riazkanani

@dominicjacquesson

@vickypriest

@craighanna

@robincrumby

@matt_mcgowan

@seelpod

Feel add to this if there’re others missed too.

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Some factors publishers need to address

November 3, 2009

An interesting article on iMedia looking at “6 factors publishers must address to avoid extinction.”

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A Monday link

November 2, 2009

The future of news is entrepreneurial – Jeff Jarvis, BuzzMachine

I’d add that it’s not just about journalists becoming entrepreneurs.

An onus (and opportunity) is also there for people in digital who understand how editorial, technology and online marketing can be combined to generate viable business models. As Peter Kirwan has written, it’s the “time for the rising generation to devise a better way.”

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SIPA UK online publishing & marketing summit

October 22, 2009

I’ve been asked to write a short piece about SIPA’s 3rd online publishing and marketing event on 19th November.

However looking around at other online sources, Rory beats me to it, detailing the day really well here.

SIPA UK online publishing and marketing summit

Novotel London Tower Bridge, London EC3N 2NR

Thursday 19th November

0930 – 17:30

The full programme can be viewed here


Business models

October 15, 2009

A really insightful piece from Neil Thackray, ‘wringing our Hands about paid content and advertising.’

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Article links

October 14, 2009

Lightspeed

September 18, 2009

speedometer

It’s been a long while since I last did a post on here and (if I remember how to type), one theme this week has been speed with Google unveiling its Fast Flip product which enables the accelerated browsing of news stories.

I wrote about the performance of websites earlier this year, The need for speed, and it’s an area online media owners must pay close attention to in search marketing. With so much content available to a user now, viewing it quickly is so important.

But yet monetising an online property with lots of ad slots used to be an easy source of revenue for the media owner. In its hay day, whacking up a website with lots of banner ads was seen as easy money – and part of the reason why publisher business models are now failing.

Now the online media landscape is completely different; it’s about speed and agility. But traditional media owners are scrambling for other sources of revenue so serving buckets of heavy CPM ads seems the easy answer.

It’s not. In my opinion, online media owners need to be thinking about lighter websites for the visitor which rely less on serving heavy CPM ads. And that’s a scary thought for many.

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Time for people in the industry to do so…

September 16, 2009

Time for people in the industry to do something ourselves? http://rorybrown.wordpress.com/2009/09/16/media-trade-associations/