Netimperative closes
Tuesday, July 7, 2009 at 8:36 am | In News | Leave a CommentTags: Netimperative, Online news, online publishing
More on the news that Netimperative has closed down after ad revenue dried up. This is from PaidContent UK.
In digital marketing, that really only leaves NMA.
Economist Red Wires Video
Thursday, July 2, 2009 at 6:36 pm | In News, Online advertising | Leave a CommentTags: Online Video, Outdoor advertising, The Economist, Video advertising
Another link for today: Online only?
Tuesday, June 30, 2009 at 1:57 pm | In Links | Leave a CommentTags: Digital media, Digital publishing, Magazines, NMA, Online publishers, online publishing, Print, Publishing
The opportunity in UK media: innovation and the next generation
Tuesday, June 30, 2009 at 12:24 pm | In News | Leave a CommentTags: Innovation, Journalism, journalism.co.uk, Media, Media business models, Publishing
It’s way overdue (the print media downturn started years ago) but pleas for innovation, and new models, in UK media seem to be growing at the moment.
It follows two articles which grabbed my eye today;
The news business is in crisis: ‘There is pressing need for information and innovation’ on Journalism.co.uk and
The Time Must Finally Be Now For Grassroots Media on Paid Content UK.
But who will shape the next generation in UK media?
The people who will shape UK media for the next decade are likely to be the young and fearless who listen to customers and try to innovate.
Peter Kirwan in his great article entitled “The Great Transition” believes “it’s time for the rising generation to devise a better way.” He’s right.
Improving online advertising – a Monday morning link
Monday, June 29, 2009 at 10:33 am | In News, Online advertising | Leave a CommentTags: Display advertising, Online advertising, Online media
Display has fallen short but to make money, something must be done: Interesting article by Peter Kirwan which looks at what can be done to improve online advertising.
New publishing business models
Friday, June 26, 2009 at 10:59 am | In News | Leave a CommentTags: b2b media, business media, Business model, online publishing, Publishing
Whilst traditional publishers seem intent on locking up content behind paywalls , new publishing revenue models are starting to emerge.
In this excellent post (I’m playing catch up), Andrew over at Idiomag looks at the new publishing business model.
Whilst the content got me going, it was the comment summary from Trevor which really got me thinking.
The successful online publisher in the future will,to quote Trevor Stafford, “fuse social media, craigslist, vertical audiences, segmentation, rich data collection, email marketing, flash, javascript, silverlight, jquery, mobile apps and so on.”
It may be hard to swallow but we’re not going to see innovation from traditional publishers. And as Steve Balmer declared earlier this week, traditional media will not bounce back.
Related articles by Zemanta
- Traditional media will not bounce back, warns Ballmer (guardian.co.uk)
- Microsoft’s Ballmer: All Traditional Content Will Be Digital In 10 Years (paidcontent.org)
- The idio platform (idiomag.com)
Some links
Wednesday, June 24, 2009 at 9:34 am | In News | Leave a CommentTags: Journalism, journalism.co.uk, Linked In, Links, online journalism, Techcrunch, White papers
LinkedIn turns industry white papers into ads – Techcrunch
Now is most exciting time to become journalist, says Jon Snow – Journalism.co.uk
PaperG
Tuesday, June 23, 2009 at 11:00 am | In News, Online advertising | Leave a CommentTags: Advertising, Local news, Local newspapers, Online advertising, PaperG, Victor Wong
It’s always refreshing to read about new solutions and success stories. This one is on a start-up company called PaperG.
Victor Wong, a 22 year-old US student and founder of PaperG, has devised Flyerboard, a virtual bulletin board aimed at local newspapers and their readers.
Flyerboard makes it easy for readers to post their own display ads next to stories. And because it’s based on the user uploading and creating the ad, it’s likely to be highly relevant.
Related articles by Zemanta
- A Peek into the Future of Advertising (revenews.com)
- Decency is the new ad (buzzmachine.com)
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