Search Engine Strategies (SES) London

November 26, 2009
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For b2b publishers trying to get their head around the acronyms which come with search marketing, Search Engine Strategies (SES), an event laid on by Matt McGowan’s Incisive Media team, is a must attend event next year.

Search plays a massive part in the online marketing mix. It can drive targeted traffic, impact on how you phrase headlines which get indexed by Google, and the keywords you choose to support your pay-per-click (PPC) campaigns.

Search is also really important in the products you decide to lay on and promote. For example, I am writing this within my WordPress blog (obviously) and WordPress is suggesting I link to its pages for the two keywords, (not one), SES and Search Engine Strategies. Simple and clever – often forgotten by other publishers – but that’s search well done.

SES London takes place on 16-18 February at the Business Design Centre, Islington.

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How do we start from scratch?

November 19, 2009

Today I was at SIPA UK’s (Specialist Information Publishers Association) online publishing and marketing summit.

I will write some more posts on the key sessions from the day but it was closed with a pertinent point for publishers; think about starting again, this time from scratch.

It was a point made by Louise White and Neil Thackray and I think it’s a point worth reiterating for traditional publishers.

It’s not about how we make the transition from print products to online; it’s more about “how do we start from scratch and how do we build online revenues around an online media property?“

More to follow

More ideas on this will follow (and it reaffirms why the top search to businessmedia.co.uk is publishing business models).

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YouTube Direct

November 17, 2009

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Revolution magazine closes; Media Week goes online only

November 17, 2009

I expected Revolution to go but losing a print version of Media Week will be a loss. It was always worth a quick flick through!

Media Week goes online-only under Haymarket restructure

Which one next?

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Who’s who in business media

November 16, 2009

Link courtesy of Louise White -

BtoBonline: Who’s who in business publishing

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Speaker programme for SIPA UK Online Publishing and Marketing Summit 2009

November 4, 2009

The full programme for the 2009  SIPA UK online publishing and marketing summit which kicks off on Thursday 19th is now available here. Tickets are still available too.

Here’s a list of some of the speakers:

@louisewhite

@davidcushman

@riazkanani

@dominicjacquesson

@priestv

@craighanna

@robincrumby

@matt_mcgowan

@seelpod

Feel add to this if there’re others missed too.

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Some factors publishers need to address

November 3, 2009

An interesting article on iMedia looking at “6 factors publishers must address to avoid extinction.”

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A Monday link

November 2, 2009

The future of news is entrepreneurial – Jeff Jarvis, BuzzMachine

I’d add that it’s not just about journalists becoming entrepreneurs.

An onus (and opportunity) is also there for people in digital who understand how editorial, technology and online marketing can be combined to generate viable business models. As Peter Kirwan has written, it’s the “time for the rising generation to devise a better way.”

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