Just some thoughts on the future of online business media
The full programme for the 2009 SIPA UK online publishing and marketing summit which kicks off on Monday is now available here. Tickets are still available too.
Here’s a list of some of the speakers:
Feel add to this if there’re others missed too.
An interesting article on iMedia looking at “6 factors publishers must address to avoid extinction.”
The future of news is entrepreneurial – Jeff Jarvis, BuzzMachine
I’d add that it’s not just about journalists becoming entrepreneurs.
An onus (and opportunity) is also there for people in digital who understand how editorial, technology and online marketing can be combined to generate viable business models. As Peter Kirwan has written, it’s the “time for the rising generation to devise a better way.”
I’ve been asked to write a short piece about SIPA’s 3rd online publishing and marketing event on 19th November.
However looking around at other online sources, Rory beats me to it, detailing the day really well here.
SIPA UK online publishing and marketing summit
Novotel London Tower Bridge, London EC3N 2NR
Thursday 19th November
0930 – 17:30
The full programme can be viewed here
A really insightful piece from Neil Thackray, ‘wringing our Hands about paid content and advertising.’
Can hyperlocal papers work? Czech these out by Roy Greenslade at the Guardian
Can you really transition from print to online by Rory Brown
It’s been a long while since I last did a post on here and (if I remember how to type), one theme this week has been speed with Google unveiling its Fast Flip product which enables the accelerated browsing of news stories.
I wrote about the performance of websites earlier this year, The need for speed, and it’s an area online media owners must pay close attention to in search marketing. With so much content available to a user now, viewing it quickly is so important.
But yet monetising an online property with lots of ad slots used to be an easy source of revenue for the media owner. In its hay day, whacking up a website with lots of banner ads was seen as easy money – and part of the reason why publisher business models are now failing.
Now the online media landscape is completely different; it’s about speed and agility. But traditional media owners are scrambling for other sources of revenue so serving buckets of heavy CPM ads seems the easy answer.
It’s not. In my opinion, online media owners need to be thinking about lighter websites for the visitor which rely less on serving heavy CPM ads. And that’s a scary thought for many.
Time for people in the industry to do something ourselves? http://rorybrown.wordpress.com/2009/09/16/media-trade-associations/
