Neil Thackray’s business media blog – Known knowns, known unknowns and unknown unknowns.
Paywalls or start from scratch?
January 26, 2010“Paywalls may not be perfect but are worth a try” – NMA.
The headline worries me – paywalls “worth a try?”
I believe we need to start from scratch; seek out other business models and research other businesses which are thriving online. Traditional publishers need to look outside of their industry – there’re far too many people looking inside rather than out.
Links
January 20, 2010Is the PPA now the Print Publishers Association? – Rory Brown
Heseltine: ‘Media Week was very weak title’ – John Slattery
A year in business media 2009
December 23, 2009
Image by bookgrl via Flickr
At this time of year, it always seems to be about predictions. Predictions, predictions, predictions.
Instead let’s look at the trends and top five posts on businessmedia.co.uk for 2009. Online reporting tools are great at tracking this – albeit very simple on WordPress.
1. Economist to launch on Amazon’s Kindle
2. New publishing business models
3. Business media: trends for 2009
4. Makng online publishing pay Part 4
5. Video in business media
So what does this perhaps tell us? Well, I think we’ll see four key developments in 2010. They are:
1. publishers pushing content through ereaders, smartphones and mobile devices
2. the development and implementation of new business models in online publishing
3. growth in cost per engagement and lead generation (CPA, CPE, CPL rather than CPM)
4. further growth and use of online video
Have a great Christmas and New Year everyone!
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Adam Westbrook – 10 trends in journalism for 2010
December 15, 2009Video link – 10 trends in journalism for 2010 by Adam Westbrook
Search Engine Strategies (SES) London
November 26, 2009
- Image via Wikipedia
For b2b publishers trying to get their head around the acronyms which come with search marketing, Search Engine Strategies (SES), an event laid on by Matt McGowan’s Incisive Media team, is a must attend event next year.
Search plays a massive part in the online marketing mix. It can drive targeted traffic, impact on how you phrase headlines which get indexed by Google, and the keywords you choose to support your pay-per-click (PPC) campaigns.
Search is also really important in the products you decide to lay on and promote. For example, I am writing this within my WordPress blog (obviously) and WordPress is suggesting I link to its pages for the two keywords, (not one), SES and Search Engine Strategies. Simple and clever – often forgotten by other publishers – but that’s search well done.
SES London takes place on 16-18 February at the Business Design Centre, Islington.
How do we start from scratch?
November 19, 2009Today I was at SIPA UK’s (Specialist Information Publishers Association) online publishing and marketing summit.
I will write some more posts on the key sessions from the day but it was closed with a pertinent point for publishers; think about starting again, this time from scratch.
It was a point made by Louise White and Neil Thackray and I think it’s a point worth reiterating for traditional publishers.
It’s not about how we make the transition from print products to online; it’s more about “how do we start from scratch and how do we build online revenues around an online media property?“
More to follow
More ideas on this will follow (and it reaffirms why the top search to businessmedia.co.uk is publishing business models).
