June 22, 2010
The programme for this year’s SIPA UK conference on 13th July at the the Radisson Blu Portman Hotel, W1, has just come through and it looks a good one.
There’s always plenty to chose from but this one will have 18 round table discussions and keynotes from Claire Enders, Enders Analysis, Fotini Liontou, CEO of Lloyd’s List Group and Ian Jindal, consultant.
We’re all looking at building new business models so my top two round table picks? They’ll be “affiliate marketing” and “new business and revenue models for publishers.”
See the full programme here.
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Tags: business media, Publishing, SIPA, SIPA UK, SIPA conference, B2B event, B2B conference
June 18, 2010
News on the appointment of Martha Lane Fox as the UK digital champion > view the letter from Number 10 here
Martha Lane Fox, famous for co-founding Lastminute.com, will help initiatives like the Race Online 2012 campaign which will encourage as many people as possible to get online. And if I can setup a blog, anyone can!
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Tags: Race Online, Martha Lane Fox, UK digital champion, Big Society
June 9, 2010
Monocle is a successful publisher which uses a shop to drive revenues from e-commerce. It’s well branded too and I’m aware of other examples like the National Geographic store and Magicalia.
What other publishers, both b2b and b2c, have an e-commerce presence? And what is the best platform to use here? Is it something like eBay or Amazon or a software-as-a-service (SaaS) proposition from companies like Venda?
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Tags: Business models, ecommerce, Publishers
December 23, 2009
Image by bookgrl via Flickr
At this time of year, it always seems to be about predictions. Predictions, predictions, predictions.
Instead let’s look at the trends and top five posts on businessmedia.co.uk for 2009. Online reporting tools are great at tracking this – albeit very simple on WordPress.
1. Economist to launch on Amazon’s Kindle
2. New publishing business models
3. Business media: trends for 2009
4. Makng online publishing pay Part 4
5. Video in business media
So what does this perhaps tell us? Well, I think we’ll see four key developments in 2010. They are:
1. publishers pushing content through ereaders, smartphones and mobile devices
2. the development and implementation of new business models in online publishing
3. growth in cost per engagement and lead generation (CPA, CPE, CPL rather than CPM)
4. further growth and use of online video
Have a great Christmas and New Year everyone!
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Tags: business media, online publishing, Business model, Publishing and Printing, Electronic publishing
November 26, 2009
For b2b publishers trying to get their head around the acronyms which come with search marketing, Search Engine Strategies (SES), an event laid on by Matt McGowan’s Incisive Media team, is a must attend event next year.
Search plays a massive part in the online marketing mix. It can drive targeted traffic, impact on how you phrase headlines which get indexed by Google, and the keywords you choose to support your pay-per-click (PPC) campaigns.
Search is also really important in the products you decide to lay on and promote. For example, I am writing this within my WordPress blog (obviously) and WordPress is suggesting I link to its pages for the two keywords, (not one), SES and Search Engine Strategies. Simple and clever – often forgotten by other publishers – but that’s search well done.
SES London takes place on 16-18 February at the Business Design Centre, Islington.
Posted in Events, News | 11 Comments »
Tags: business media, Incisive Media, Search Engine Strategies, search marketing, SES, Search Engine Strategies London, SES London, Matt McGowan, SEO
November 19, 2009
Today I was at SIPA UK’s (Specialist Information Publishers Association) online publishing and marketing summit.
I will write some more posts on the key sessions from the day but it was closed with a pertinent point for publishers; think about starting again, this time from scratch.
It was a point made by Louise White and Neil Thackray and I think it’s a point worth reiterating for traditional publishers.
It’s not about how we make the transition from print products to online; it’s more about “how do we start from scratch and how do we build online revenues around an online media property?“
More to follow
More ideas on this will follow (and it reaffirms why the top search to businessmedia.co.uk is publishing business models).
Posted in Events | 1 Comment »
Tags: business media, Media, Online marketing, online publishing, SIPA, SIPA UK
