SIPA UK conference 2010

June 22, 2010
The programme for this year’s SIPA UK conference on 13th July at the the Radisson Blu Portman Hotel, W1, has just come through and it looks a good one. 

There’s always plenty to chose from but this one will have 18 round table discussions and keynotes from Claire Enders, Enders Analysis,  Fotini Liontou, CEO of Lloyd’s List Group and  Ian Jindal, consultant. 

We’re all looking at building new business models  so my top two round table picks? They’ll be “affiliate marketing” and “new business and revenue models for publishers.” 

See the full programme here.


Martha Lane Fox appointed UK Digital Champion role

June 18, 2010

News on the appointment of Martha Lane Fox as the UK digital champion > view the letter from Number 10 here

Martha Lane Fox, famous for co-founding Lastminute.com, will help initiatives like the Race Online 2012 campaign which will encourage as many people as possible to get online. And if I can setup a blog, anyone can!


Publishers and e-commerce

June 9, 2010

Monocle is a successful publisher which uses a shop  to drive revenues from e-commerce. It’s well branded too and I’m aware of other examples like the National Geographic store and Magicalia.

What other publishers, both b2b and b2c, have an e-commerce presence? And what is the best platform to use here? Is it something like eBay or Amazon or a software-as-a-service (SaaS) proposition from companies like Venda?


Links 04-06-10

June 4, 2010

Publishing 2010

April 19, 2010

The PPA Annual Conference is in two weeks with streams for both business and consumer media. Catch further information here.


Digital magazines

April 15, 2010

Digital magazines is a topic people have asked me about but it’s not something I’ve featured that much of.

I’m aware of the main players like Idio, Yudu and Ceros. But does anyone else know of any others and examples? And how do you differentiate between them?


Link 02-02-10

February 2, 2010

Neil Thackray’s business media blog – Known knowns, known unknowns and unknown unknowns.


Paywalls or start from scratch?

January 26, 2010

Paywalls may not be perfect but are worth a try” – NMA.

The headline worries me – paywalls “worth a try?”

I believe we need to start from scratch; seek out other business models and research other businesses which are thriving online. Traditional publishers need to look outside of their industry – there’re far too many people looking inside rather than out.


Links

January 20, 2010

A year in business media 2009

December 23, 2009
christmas lights

Image by bookgrl via Flickr

At this time of year, it always seems to be about predictions. Predictions, predictions, predictions.

Instead let’s look at the trends and top five posts on businessmedia.co.uk for 2009. Online reporting tools are great at tracking this – albeit very simple on WordPress.

1. Economist to launch on Amazon’s Kindle
2. New publishing business models
3. Business media: trends for 2009
4. Makng online publishing pay Part 4
5. Video in business media

So what does this perhaps tell us? Well, I think we’ll see four key developments in 2010. They are:

1. publishers pushing content through ereaders, smartphones and mobile devices
2. the development and implementation of new business models in online publishing
3. growth in cost per engagement and lead generation (CPA, CPE, CPL rather than CPM)
4. further growth and use of online video

Have a great Christmas and New Year everyone!

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Adam Westbrook – 10 trends in journalism for 2010

December 15, 2009

Search Engine Strategies (SES) London

November 26, 2009
Search Engine Strategies Logo
Image via Wikipedia

For b2b publishers trying to get their head around the acronyms which come with search marketing, Search Engine Strategies (SES), an event laid on by Matt McGowan’s Incisive Media team, is a must attend event next year.

Search plays a massive part in the online marketing mix. It can drive targeted traffic, impact on how you phrase headlines which get indexed by Google, and the keywords you choose to support your pay-per-click (PPC) campaigns.

Search is also really important in the products you decide to lay on and promote. For example, I am writing this within my WordPress blog (obviously) and WordPress is suggesting I link to its pages for the two keywords, (not one), SES and Search Engine Strategies. Simple and clever – often forgotten by other publishers – but that’s search well done.

SES London takes place on 16-18 February at the Business Design Centre, Islington.

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How do we start from scratch?

November 19, 2009

Today I was at SIPA UK’s (Specialist Information Publishers Association) online publishing and marketing summit.

I will write some more posts on the key sessions from the day but it was closed with a pertinent point for publishers; think about starting again, this time from scratch.

It was a point made by Louise White and Neil Thackray and I think it’s a point worth reiterating for traditional publishers.

It’s not about how we make the transition from print products to online; it’s more about “how do we start from scratch and how do we build online revenues around an online media property?

More to follow

More ideas on this will follow (and it reaffirms why the top search to businessmedia.co.uk is publishing business models).


YouTube Direct

November 17, 2009


Revolution magazine closes; Media Week goes online only

November 17, 2009

I expected Revolution to go but losing a print version of Media Week will be a loss. It was always worth a quick flick through!

Media Week goes online-only under Haymarket restructure

Which one next?


Who’s who in business media

November 16, 2009

Link courtesy of Louise White -

BtoBonline: Who’s who in business publishing


Speaker programme for SIPA UK Online Publishing and Marketing Summit 2009

November 4, 2009

The full programme for the 2009  SIPA UK online publishing and marketing summit which kicks off on Thursday 19th is now available here. Tickets are still available too.

Here’s a list of some of the speakers:

@louisewhite

@davidcushman

@riazkanani

@dominicjacquesson

@priestv

@craighanna

@robincrumby

@matt_mcgowan

@seelpod

Feel add to this if there’re others missed too.

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Some factors publishers need to address

November 3, 2009

An interesting article on iMedia looking at “6 factors publishers must address to avoid extinction.”

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A Monday link

November 2, 2009

The future of news is entrepreneurial – Jeff Jarvis, BuzzMachine

I’d add that it’s not just about journalists becoming entrepreneurs.

An onus (and opportunity) is also there for people in digital who understand how editorial, technology and online marketing can be combined to generate viable business models. As Peter Kirwan has written, it’s the “time for the rising generation to devise a better way.”

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SIPA UK online publishing & marketing summit

October 22, 2009

I’ve been asked to write a short piece about SIPA’s 3rd online publishing and marketing event on 19th November.

However looking around at other online sources, Rory beats me to it, detailing the day really well here.

SIPA UK online publishing and marketing summit

Novotel London Tower Bridge, London EC3N 2NR

Thursday 19th November

0930 – 17:30

The full programme can be viewed here