2009 promises to be an interesting time for companies and individuals involved in business media. And away from all the negativity surrounding job cuts and print title closures, what will be the top developments to watch in the online, UK business media space?
Here are the five to watch:
- The rise of social publishing and user generated content in the UK – call it citizen journalism
- The development of vertical, online communities which serve readers with relevant content and connect them to their industry peers
- The emergence of more sophisticated online business media models which rely less on flogging display advertising and sponsorship
- The launch of a disruptive business media company focused primarily on serving vertical, UK communities online
- Tighter scrutinisation of online marketing campaigns and their return on investment (ROI) for marketers
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