A key event this year in UK online business media will be the launch of the much awaited Digital Britain Report. The committee team is headed up by Lord Stephen Carter, minister for communications, technology and broadcasting.
Timely
With widespread structural changes occurring in the media space, we believe that the report will be central to development, success and even survival, of the UK business media economy.
Whilst out and about, many of our peers and readers have asked us: “what is the report all about?”
Here’s the first part which provides a short overview.
What is it?
The Digital Britain Report will detail recommendations and measures which will help the telecoms and media industries. Its aim is to drive growth and cement the UK’s position as the world leader in the knowledge economy. After all, information is power.
Who are the key people?
- Lord Stephen Carter, minister for communications, technology and broadcasting
- Andrew Gowers, creative economy
- Andrew Chitty, production / new media
- Ian McCulloch, media markets
- Matthew d’Ancona, print media / new media
How will it impact and benefit UK business media?
One of the key briefs in the report is to look at the UK’s creative economy. It will focus on how products (music, magazines, books, films, games), and b2b creative services (advertising, public relations, direct marketing) can grow.
The development of online business media in the UK will be central in serving creative services – from PRs and ad agencies, to companies requiring real time business information.
Our thoughts?
We all tend to scoff at Government reports – however this one is so timely and important for everyone involved in media and technology.
The UK business media sector is vital and so is the development of new online magazine titles which serve “information-thirsty” readers working in a global – local economy.
Therefore as a business media community we can support the report by:
- working collectively in the UK by sharing and debating new ideas
- listening more to customer and reader needs / habits
- driving the uptake of new technology and test new ways of sharing content information
- serving and connecting niche industry sectors
- ensuring we demonstrate accountable online marketing campaigns for business marketers
- supporting creative SME and start-up companies
- sharing experiences with other partners and publishers in developed economies such as the US
- developing innovative business media products
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January 19, 2009 at 11:54 am
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