- Image via CrunchBase
Really interesting post by Giles Turnball at Cult of Mac entitled “Magazine app is a sign of things to come”.
Technology, and how it can aggregate and deliver media, is getting really clever. And it won’t be long therefore before we see more and more magazines delivered as downloadable applications to devices such as iPhones and Blackberries.
Magazines to go
UK academic, Tim Holmes has floated this idea too “Amazon of the media – or iTunes?”
Tim’s post spawned from an article by David Carr in the New York Times “Let’s invent an iTunes for News.” But commentators such as Paul Bradshaw have questioned it because once we consume news, it’s old, therefore we’d be hesitant to pay for a download.
Blast from the past
However, what happens if the so called “mag app” contains all other new media formats including video and audio mixed into one? This opens up a whole raft of oppportunities for publishers.
Remember buying your favourite magazine from WHSmith every Saturday morning because it had a CD on the front cover? Well what if you can download a magazine from iTunes which has a stack of free tracks included – semantically gathered from your favourite artists in your Facebook profile? Hello advertisers!
Test the market
But as Gile’s says: “It’s up to the publishers to experiment.”
Who’ll be first to crack it? That’s what we want to know.
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