- Image via Wikipedia
In our everyday roles, we spend a lot of time listening to our customers and prospects and educating them on all the jargon that comes with online advertising.
Every sector has acronyms – they seem to be part and parcel of them all. Whether CPM or CPA, here’s a quick list we’ve compiled:
CTR: Click through rates. The higher the better – it demonstrates conversion
CPA / CPL: cost per action or cost per lead. This is becoming increasingly popular as online marketers look to implement campaigns which they pay only for on results i.e. qualified leads
CPM: cost per mille. Markers pay for every 1000 impressions. This tactic is more suited for brand awareness campaigns
PPC: Pay per click. Like it says, you only pay for the resulting clicks. Think Google Adwords
ROI: return on investment
RON: run of network. Pay to feature and brand the site home page and / or sub sections
SEO: search engine optimisation. The practice of making your website content friendly for search engines to find
SEP: search engine positioning. Your position in search engines for keyword search terms like business media
URL: a web address. For example businessmedia.co.uk
UV: Unique visitors. The number of new people who visit your site
Are there any more we need to add or clarify?
Related articles by Zemanta
- The 13 Worst Possible Ad Placements | Cracked.com (tsurch.com)
- WidgetBucks expands to 26,000 publishers (vator.tv)
February 9, 2009 at 8:28 pm
Hi,
some additional information based on this topic:
CPM and CPT (Cost per Thousand) are the same. This model is suitable for “reach” tactics (not for brand awareness only). For example offline/online sales promo.
PPC is the same CPC. (PPA/CPA, PPL/CPL,….)
CTR – The higher the better – it demonstrates conversion – but sometimes high CTR has low Conversion rates on site
for example high CTR from wrong Target Group has low conversions, big bounce rate, low time on site,…etc. For example – CPC campaign – it’s too expensive to have high CTR on wrong target audience.
March 25, 2009 at 11:50 am
[...] Online acronyms (businessmedia.co.uk) [...]