- Image by Getty Images via Daylife
If your website is not fast enough, Google will soon be charging you more to appear on its PPC listings.
According to research from Google, a page which loads half a second slower than another leads to a resulting 20 per cent fall in traffic.
It would be interesting to run a comparison of online B2B sites and see which ones come out on top in terms of load up time. That too will also impact where B2B advertisers decide to part with their cash as well.
September 18, 2009 at 1:01 pm
[...] wrote about the performance of websites earlier this year, The need for speed, and it’s an area online media owners must pay close attention to in search marketing. With [...]