Here’s an interesting piece from eMarketer we’ve been sent today. Although American focused, it analyses the state of the market and how B2B publishers are updating their digital strategies to reflect this.
Online newsletters still remain the most popular in providing online content (see below) but few, if any, are using social media formats such as online social networks to syndicate content and drive traffic.
Encouragingly, this seems to be the tip of the iceberg for B2B publishers. There are still new opportunities for revenue growth from new formats such as mobile and web apps.
The last paragraph sums it up well for the industry:
Print editions will likely never disappear, but they may not stay the core revenue model for successful publishers. As additional formats are introduced, audiences will become even more fragmented. Publishers must create multiple editorial strategies to engage their readers at different touchpoints. As more media platforms are introduced at a faster pace, audiences might not stick around for traditional media companies to catch up.
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- The idio platform (idiomag.com)
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