The following quote is taken from Charles Arthur’s post, David v Goliath in the newsroom, and why we need new wrappers for journalism. I feel the same can be said about business and consumer media publishers:
“What the established news organisations in the US really need to have right now is some people on their commercial side who really live on the internet, in the way that so many technology journalists have been for years and years. I wonder to what extent they do; all the talk about paywalls has that slight tinge to me of people who don’t live there, and look at all those millions of page views and think “surely we can persuade a few of them to pay”. I think actually that to talk about paywalls on web-only generalist content is to look in the wrong place. There are plenty of ways to make money on the internet – publishers like Denton and Arrington show us that.”
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