Whilst traditional publishers seem intent on locking up content behind paywalls , new publishing revenue models are starting to emerge.
In this excellent post (I’m playing catch up), Andrew over at Idiomag looks at the new publishing business model.
Whilst the content got me going, it was the comment summary from Trevor which really got me thinking.
The successful online publisher in the future will,to quote Trevor Stafford, “fuse social media, craigslist, vertical audiences, segmentation, rich data collection, email marketing, flash, javascript, silverlight, jquery, mobile apps and so on.”
It may be hard to swallow but we’re not going to see innovation from traditional publishers. And as Steve Balmer declared earlier this week, traditional media will not bounce back.
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December 30, 2009 at 2:54 pm
I’m not sure Trevor Stafford’s argument is as elegant as it could be.
Most important for me is the verticle audiences. Mixed ‘lifestyle’ online publications will have limited value in the future.
December 30, 2009 at 3:03 pm
Vertical!, argh!