How do we start from scratch?

November 19, 2009

Today I was at SIPA UK’s (Specialist Information Publishers Association) online publishing and marketing summit.

I will write some more posts on the key sessions from the day but it was closed with a pertinent point for publishers; think about starting again, this time from scratch.

It was a point made by Louise White and Neil Thackray and I think it’s a point worth reiterating for traditional publishers.

It’s not about how we make the transition from print products to online; it’s more about “how do we start from scratch and how do we build online revenues around an online media property?“

More to follow

More ideas on this will follow (and it reaffirms why the top search to businessmedia.co.uk is publishing business models).


This entry was posted on November 19, 2009 at 8:32 pm and is filed under Events.

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One Response to “How do we start from scratch?”

  1. SIPA Website Conversion Secrets from the Experts workshop – Monday April 19th, London « Rory Brown Says:

    March 31, 2010 at 6:06 pm

    [...] How do we start from scratch? (businessmedia.co.uk) Possibly related posts: (automatically generated)Amazon retreats slightly on the Kindle [...]


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