Business Media

Search Engine Strategies (SES) London

November 26, 2009

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For b2b publishers trying to get their head around the acronyms which come with search marketing, Search Engine Strategies (SES), an event laid on by Matt McGowan’s Incisive Media team, is a must attend event next year.

Search plays a massive part in the online marketing mix. It can drive targeted traffic, impact on how you phrase headlines which get indexed by Google, and the keywords you choose to support your pay-per-click (PPC) campaigns.

Search is also really important in the products you decide to lay on and promote. For example, I am writing this within my WordPress blog (obviously) and WordPress is suggesting I link to its pages for the two keywords, (not one), SES and Search Engine Strategies. Simple and clever – often forgotten by other publishers – but that’s search well done.

SES London takes place on 16-18 February at the Business Design Centre, Islington.

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This entry was posted on November 26, 2009 at 2:11 pm and is filed under Events, News.

Tags: business media, Incisive Media, Search Engine Strategies, search marketing, SES, Search Engine Strategies London, SES London, Matt McGowan, SEO

11 Responses to “Search Engine Strategies (SES) London”

1. Indextree's Internet Marketing Blog» A Look Ahead at SES Conference & Expo Series in 2010 Says:

   
   December 23, 2009 at 1:35 am

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2. A Look Ahead at SES Conference & Expo Series in 2010 | Media News: Internet Marketing & Online Advertisng Says:

   
   December 23, 2009 at 7:33 pm

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3. A Look Ahead at SES Conference & Expo Series in 2010 | Brisbane Search Engine Optimization » SEO « Training - Advice - Tools - Resources Says:

   
   December 27, 2009 at 12:14 am

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4. Indextree's Internet Marketing Blog» It’s "courses for horses" at SES London 2010 Says:

   
   February 1, 2010 at 8:49 am

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10. It’s “courses for horses” at SES London 2010 | Media News: Internet Marketing & Online Advertisng Says:

    
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11. It’s "courses for horses" at SES London 2010 | IronMonk - Web 2.0 Solutions Says:

    
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