Guest post by Jack Rutter Introduction After our last article on cost per acquisition marketing we wanted to have a look at the mobile space to see who the innovators were. In this quest we stumbled upon a very dynamic business that has its roots in Germany that is reaching out across the world helping [...]
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Making content pay part six: monetising your mobile visitors
April 30, 2009B2B publishers need to make more traffic pay
April 9, 2009A lot is being banded around at the moment about newspapers needing to charge for content. This is an old debate and it’s about time we push on. One solution currently in its infancy for B2B publishers, is charging advertisers or merchants for the traffic they send to another website and which results in an [...]
Making Online Publishing Pay Part 4: Cost Per Acquisition Marketing
March 25, 2009In this series we’ve explored how publishers can look to new models and products to generate revenue. It has been said many times and we will say it again, we are at a cross roads that presents many challenges for the business media community. Here at BusinessMedia.co.uk we are very optimistic about the future and [...]
Online acronyms
February 9, 2009Image via Wikipedia In our everyday roles, we spend a lot of time listening to our customers and prospects and educating them on all the jargon that comes with online advertising. Every sector has acronyms – they seem to be part and parcel of them all. Whether CPM or CPA, here’s a quick list we’ve [...]
Video in business media
February 4, 2009Image via CrunchBase It’s well documented that video provides publishers with an opportunity to engage their audience in a different way to text or audio. Publishers do it in different ways too; some monetise it and some don’t. Those that do monetise video do it via pre roll adverts like Virgin Media do with latest [...]
Podcasting myths
February 3, 2009In the first of our educational series for B2B publishers and marketers, Jeff Karnes, who heads up marketing and products at VoloMedia, argues that we quickly need to forget the myth that podcasting is just about audio. Podcasting myths: it’s just audio Whilst podcasting started as audio with shows such as Adam Curry‘s “Daily Source [...]
Making Online Publishing Pay: Part II
January 29, 2009Image by NYCArthur via Flickr Part II: Downloadable Media More and more B2B publishers are using a multimedia approach to engage their audiences, whether it’s video (ComputerWeekly.com) or audio (www.nmapodcast.co.uk) that sits alongside their written content. As consumers of information we like these alternative ways of keeping ourselves up to date with content from our [...]
Digital Britain Report: what it means for UK online business media
January 19, 2009A key event this year in UK online business media will be the launch of the much awaited Digital Britain Report. The committee team is headed up by Lord Stephen Carter, minister for communications, technology and broadcasting. Timely With widespread structural changes occurring in the media space, we believe that the report will be central [...]
Making online publishing pay: part one
January 15, 2009The biggest challenges online publishers face today is making their content pay. Digital publishers have not had to push the boundaries and have settled for easy display advertising revenues. With the deteriorating macro-economic climate and a tighter focus on online marketing spend, business media models will have to change and become more innovative. Think products [...]
