Posts Tagged ‘User-generated content’

Growing B2B digital revenues: IDG case study

April 17, 2009

Media Shift

MediaShift is a useful US title worth following for people involved in online business media. Today, Mark Glaser has written a profile piece on the IDG chairmain, Patrick McGovern.

Digital now represents 48 per cent of revenue for IDG with the target to grow this to half in 2010. The rest will come from print, conferences and events.

Some of the innovative digital initiatives IDG is concentrating on include:

1. driving lead generation (CPL / CPA) campaigns

2.  growing its tech network to provide greater reach for advertisers and media planners

3. developing sites which promote user generated content (UGC)

The full article can be read here.

Related articles by Zemanta
Enhanced by Zemanta

Posted in Case studies, News, Profiles | Leave a Comment »
Tags: , , , , , , , , , ,

Business-to-business sites

March 20, 2009

We were going through some business-to-business (B2B) sites today using Comscore. Reed Business Information tops the list but there are some entries worth noting including Bizwiki.co.uk which is a free directory of businesses which anyone can contribute to and edit. Other ones include ecademy.com which provides on and offline business networking.

Again, these two sites are examples of how they are using social publishing and social networking to drive traffic.

Comscore rankings

Related articles by Zemanta
Enhanced by Zemanta

Posted in Analysis, News | Leave a Comment »
Tags: , , , , ,

User generated content in business media

March 10, 2009

Recently we were shown a site called stackoverflow.com. It’s a site where programmers can post questions and receive answers from their peers. The content is all generated and moderated by the users and readers.

It’s a highly active site and an example of how powerful user engagement can be when targeted at a specific niche. Members receive badges for their answers with the aim of building their social profile.

The site was launched last April and in October the traffic rocketed. It has overtaken the likes of Silicon.com and ComputerWeekly.com – two well known UK business media titles.

The power of user generated content and niche communities

What can business media learn from this?

The tech community is usually a good indicator and barometer of future trends in online publishing. They like testing and developing new tools and sites. Publishers can use this example to test their own specific sector niche because:

  1. business media is becoming more social with the emergence of social business media
  2. it will encourage user engagement and build loyalty
Related articles by Zemanta
Enhanced by Zemanta

Posted in News | Leave a Comment »
Tags: , , , ,

Business media: trends for 2009

January 13, 2009

2009 promises to be an interesting time for companies and individuals involved in business media. And away from all the negativity surrounding job cuts and print title closures, what will be the top developments to watch in the online, UK business media space?

Here are the five to watch:

  1. The rise of social publishing and user generated content in the UK – call it citizen journalism
  2. The development of vertical, online communities which serve readers with relevant content and connect them to their industry peers
  3. The emergence of more sophisticated online business media models which rely less on flogging display advertising and sponsorship
  4. The launch of a disruptive business media company focused primarily on serving vertical, UK communities online
  5. Tighter scrutinisation of online marketing campaigns and their return on investment (ROI) for marketers

Posted in News | 5 Comments »
Tags: , , , ,